Magnatone Amps – The Evolution of Boutique Tone, Yesterday & Today (Part 1)
Magnatone was started in 1946 by Art Duhamell, who purchased the Dickerson Musical Instrument Manufacturing Company. Dickerson was a small, Southern California builder who produced lap steels and amplifiers. Dunhamell changed the name to Magnatone a division of his Magna Electronics Company in Los Angeles. Magna also produced record players, speakers, radios and organs as well as amplifiers under brands such as ToneMaster, DaVinci, Pac-Amp, and Estey. The Estey organ’s vibrato circuit was integral in the birth of the famous Magnatone pitch shifting vibrato feature,(but more on that later). Though Magnatone had a good run of building some of the first, high fidelity, innovative, “boutique” amps to hit the market, the company was plagued by mergers and buy outs, poor business decisions, and bad investments. In the end, Magnatone was no more by the end of the 1960’s.