In Praise of Sears Silvertone Guitars
Possibly no other single event inspired the creation of more garage bands than the first Ed Sullivan show featuring the Beatles. And likewise, probably no single company furnished more of the guitars and amps for young musicians than the Sears & Roebuck Company. While most of us would rather have started out with the Gretsch, Rickenbacker, Hofner, Vox and Ludwig gear we saw the Fab Four using, due to price and availability, it was the Sears catalog that supplied our first six-string.